News Release
Chicago, IL - February 19th 2008

iPhone Users Have A New Mobile Email Service.

Today, MailCurve™ launches it’s mobile email service for iPhone users, allowing them to uniquely control which senders’ emails get copied through to their Apple handset. MailCurve's creator, Brian McAlpin, calls their filtering technique and mobile user interface "Refined Email"... "Mobile email is usually extended, secondary email of some kind, so it's a great opportunity to make it your best, refined email... instead of trying to determine what types of mail to reject, you choose the only senders allowed to even reach your iPhone, with MailCurve™".

Users still get all their email, exactly as they do now, on their computer... but only mail from their approved senders gets copied through to their mobile, and they easily manage it right from their iPhone. There's no need to sync to anything, install any software, or change their incoming or outgoing email addresses. Users simply have copies from one or all of their email accounts sent to their MailCurve™ address, and then control their incoming mobile email traffic from their iPhone.

A one year subscription to MailCurve™ is only $34, after a free two week trial. In minutes, subscribers can start managing their account from their iPhone... adding addresses manually or uploading their address list from the desktop, users create and activate lists at any time... allowing quick, secure filtering of their incoming mobile email. Their "approved" mail is still received through the iPhone's great native email application. For more information, a video tour of the iPhone application, registration and support... visit www.MailCurve.com.

MailCurve™ is a product of Genius & Tequila LLC, a small company created by experienced internet and new media innovators. Brian Sullivan created the MailCurve™ server application connected to the iPhone user interface... "Now that Apple has raised the bar so beautifully for mobile devices, all the buzz about the mobile internet for the last few years is quickly being realized. With this type of device, powerful user experiences are driving productivity as well as entertainment, and great new tools are being defined".

Because the MailCurve™ interface is a web application for the iPhone, updates and new features will be added seamlessly. Although it was designed for the iPhone, users can also manage their account from any desktop browser.

For additional information or comments, Please contact Brian McAlpin directly at info@mailcurve.com.